AIC Group - Advanced International Company

Timeline: 2018 - 2019
Client: AIC Group
Industry: Technology / Education / Government
Location: Vietnam

Project

AIC Group is a Vietnam corporation operating in many infrastructure sectors. Their passion for technology and education is leading Vietnam’s expansions efforts, connecting Vietnam to the world and creating a gateway to its booming economy.

Summary

AIC Group’s powerful women-led management team strives to expand their international presence. They wanted a corporate identity that backs their skills and talents, reflecting the company’s bold vision while retaining traditional Feng-Shui elements that resonate with all Vietnamese stakeholders. 

Services Provided

• Market Research 
• Strategy Workshop 
• Logo & Identity Design 
• Web Design
• Investor Decks
• Feng-Shui Graphic Design 
• Digital Templates & Mockups 

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Challenge

The Feng-Shui components of positive energy flow were essential to the AIC Board of Directors.  Our biggest challenge was to retain Feng-Shui elements of shapes and reflection and fuse them perfectly with modern brand identity characteristics - creating a modern and legitimate brand for the international market.

Research

By consulting Feng-Shui masters and reviewing some of the top 100 fastest growing companies in Asia, we discovered many competitors too deeply rooted in complicated visual messaging, indicating a more modern and contrarian approach focused on simplicity is the right path to take.

Solution

We create a simple logo design, paired with a unique, bright and feminine color palette and married these elements in clean modern layouts. Combined with simplified guidelines, the branding and messaging was easily convertible to multiple languages for the launch of the new AIC Group website.

Outcome

AIC has since updated their website, displaying their logo marks on numerous press conferences and receiving positive feedback from their international partners. The new brand identity has strengthened bonds on the AIC team and helped create a unified, focused vision for the team.

Thank you.

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